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Data Visualization
(10/1/2003) CFO Project Volume 2
By David Adams, Accenture
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Interactive, multidimensional, and animated data-representation tools can help improve business processes and the bottom line.


As business decision-makers, we use data to identify opportunities, trends, and areas of concern in our respective businesses. Most data reaches us in the form of tabular reports, and we find it challenging to quickly and effectively absorb the information, spot patterns, identify aberrations, and see hidden relationships. Fortunately, though the volume of data that we deal with is ever expanding, data-visualization tools have been evolving to the point that they can now transform large quantities of complex data into meaningful visual representations that incorporate the science behind human perception and cognition. As the old saying goes, a picture is often worth a thousand words, or in this case, a thousand rows of data.


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